Category Archives: Business

“News from the Future” – When the Algorithms Collaborate

Yesterday I was privileged to be invited to speak at the IABC ‘Future Fit Communications’ event in London. Together we explored three trends set to change the world of corporate communication: - The impact of Artificial Intelligence  - The growth of Visual communication - Why ‘Soul’ matters more than ever As a bit of fun…
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Why User Generated Content is set to rise!

The concept of user-generated content (UGC) is not new. It first came to the attention of business analysts in the early 2000s, when it became apparent that companies like Facebook were becoming corporate behemoths not by churning out their own content, but by leveraging the value of content created by users. In a sense, Google…
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Why ‘Dark Data’ will be both a threat and an opportunity!

“Dark data” is the data we routinely store during day-to-day business activities, but which we fail to put to any use. And it’s a double-edged sword. On the one hand, we now have the computing power to analyse and use this data for commercially valuable purposes. The problem in the past has been that this…
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