Category Archives: Future Trends

Living in a Borderless World

“The future demands from us something more than a nostalgia for some rose-tinted version of a past that did not really exist in any case. You're about to graduate into a complex and borderless world.” (US Secretary of State, John Kerry). These were Kerry’s words in his commencement speech to this year’s Northeastern University graduates.…
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“News from the Future” – When the Algorithms Collaborate

Yesterday I was privileged to be invited to speak at the IABC ‘Future Fit Communications’ event in London. Together we explored three trends set to change the world of corporate communication: - The impact of Artificial Intelligence  - The growth of Visual communication - Why ‘Soul’ matters more than ever As a bit of fun…
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Why the Future is personalised — Part 2: “My Story” and Digiphrenia

I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever…
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