Category Archives: Business

Why User Generated Content is set to rise!

The concept of user-generated content (UGC) is not new. It first came to the attention of business analysts in the early 2000s, when it became apparent that companies like Facebook were becoming corporate behemoths not by churning out their own content, but by leveraging the value of content created by users. In a sense, Google…

FAO: Business Communicators – How ‘Stakeholder Capitalism’ will equalise Performance with Soul!

The concept of shareholder value – extracting wealth from enterprise for the benefit of shareholders – was borne of the industrial revolution. It was a time when natural resources were plentiful, industrial technology created value without costing people, and populations were scarce enough to be a valuable resource in factories. Entrepreneurs got rich, but they…

Why ‘Dark Data’ will be both a threat and an opportunity!

“Dark data” is the data we routinely store during day-to-day business activities, but which we fail to put to any use. And it’s a double-edged sword. On the one hand, we now have the computing power to analyse and use this data for commercially valuable purposes. The problem in the past has been that this…

Why I changed careers to help organisations prepare for their futures.

The journey here started in 2006 while beginning to build global networks of creative and technical people to work on client projects. Between us, we started sharing trends - ultimately making us more aware and greater than the sum of our parts. In the early part of this period, we mostly focused on the technical…

Category Archives: Business

Categories