Category Archives: Future Trends

IABC Event – London – 16th May: The Future of Business Communication

“Future fit communications: Connecting trends, strategies and actions” “If a leader’s job is to anticipate the future, and guide their people towards it, a communicator’s job is to spot the trends shaping that future and anticipate what audiences will need. This half-day conference will help you make those connections. Never has seeing the bigger picture…
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Why the future is personalised – Part 1: Products

Personalisation isn’t new.  I can remember the day my mum gifted me a “Me and Mayor Stubbs”  book. It was something about a rabbit collecting Easter eggs. The detail escapes me, but I still remember after 32 years that ‘Matt’ was a central character. I was the story. But product personalisation is being taken to…
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How will Artificial Intelligence impact News gathering and reporting?

You might think that above is just another sensationalist website. It’s certainly sensationalist. But MediaMass is not just another website! First off, all the news reported on MediaMass is completely fake – indeed, it’s an exercise in proving that you shouldn’t believe everything you read. But more importantly for our purposes, none of it has been…
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