Category Archives: Society

Terrorism / Counter Terrorism – 21st Century Cat and Mouse

As the well-worn phrase has it, "One man’s terrorist is another man’s freedom fighter”. And as an equally well-worn phrase tells us, “history is written by the victors”: those with power mould the ongoing narrative of countries and governments; and decide which groups are characterised in any particular way. For the purposes of this article,…
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Why the Future is personalised — Part 2: “My Story” and Digiphrenia

I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever…
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