Category Archives: Society

Terrorism / Counter Terrorism – 21st Century Cat and Mouse

As the well-worn phrase has it, "One man’s terrorist is another man’s freedom fighter”. And as an equally well-worn phrase tells us, “history is written by the victors”: those with power mould the ongoing narrative of countries and governments; and decide which groups are characterised in any particular way. For the purposes of this article,…

Augmented Reality – Give me 6 minutes and your worldview will never be the same!

There’s a lot of talk in marketing circles about the potential for ‘Augmented Reality’ (AR). Unlike its more totally immersive cousin, Virtual Reality, AR creates new layers of experience over what we already see in the real world. Wikipedia defines AR as ‘a live direct or indirect view of a physical, real-world environment whose elements…

Crime just ain’t what it used to be — Why policing won’t cope

For as long as laws have existed, so has crime. Depending on your religious outlook, you could say it began with Cain and Abel. The comprehensive recording of UK crime (and learning its lessons) goes back to 1898 – and as with Robert Peel’s Police force, was a British innovation. For many years, crime and…

Why the Future is personalised — Part 2: “My Story” and Digiphrenia

I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever…

Category Archives: Society

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