Matt has helped us look differently at the way we do marketing. We continue to move away from a traditional 'broadcast' approach towards something more engaging for our customers.
One of his often repeated phrases is 'Be the statesman, not the politician', by which he means be more inclusive of other industry players and promote thought leadership. As we increasingly adopt this approach, we are finding customers look to us for meaningful advice. Not only does it enhance our bottom line, but also our reputation in the market. I've no doubt this represents how good B2B marketing will be done by successful businesses in the future. I have no hesitation in recommending Matt and his team to others.
Scott Addington, Director, EMEA Field Marketing
http://www.epicor.com
Helping organisations prepare for the future