We’ve been playing with ways to add energy to outbound. One idea on the table: a personalised AI avatar, ready to scale, fully automated, and bang on brand.

Before deciding whether it’s worth doing, it makes more sense to show it than explain it.

So Clare, this one’s for you.

Mark is one of the avatars we’ve been testing for Sugar’s BDR outreach. It’s short, it’s personal, and it comes with subtitles.

If you’re wondering why this might be worth exploring, here’s some of the thinking behind it:

• Personalised video emails get 4.5× more click-throughs than static outbound emails

• AI avatars in outbound campaigns deliver up to 300% higher click-through rates vs generic video

• Companies using AI avatars cut production costs by up to 90% and saw 80% faster output

• Daily avatar video output scaled 12×, capacity jumped 50×

• EY used Synthesia avatars in client proposals to improve clarity and engagement

The pilot is simple, fast, and low-risk. If it works, we’re in a strong place to scale.