There’s a lot of talk in marketing circles about the potential for ‘Augmented Reality’ (AR). Unlike its more totally immersive cousin, Virtual Reality, AR creates new layers of experience over what we already see in the real world. Wikipedia defines AR as ‘a live direct or indirect view of a physical, real-world environment whose elements […]
My job is to help you make better decisions by understanding what’s just around the corner. I deliver tailored keynote speeches, presentations or immersive discussion sessions, always with the aim of leaving audiences with actionable ideas that they can take forward in their organisations. “Matt has a keen eye on what’s next. This came through […]
“The future demands from us something more than a nostalgia for some rose-tinted version of a past that did not really exist in any case. You’re about to graduate into a complex and borderless world.” (US Secretary of State, John Kerry). These were Kerry’s words in his commencement speech to this year’s Northeastern University graduates. […]
Yesterday I was privileged to be invited to speak at the IABC ‘Future Fit Communications’ event in London. Together we explored three trends set to change the world of corporate communication: – The impact of Artificial Intelligence – The growth of Visual communication – Why ‘Soul’ matters more than ever As a bit of fun […]
For as long as laws have existed, so has crime. Depending on your religious outlook, you could say it began with Cain and Abel. The comprehensive recording of UK crime (and learning its lessons) goes back to 1898 – and as with Robert Peel’s Police force, was a British innovation. For many years, crime and […]
I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever […]
Personalisation isn’t new. I can remember the day my mum gifted me a “Me and Mayor Stubbs” book. It was something about a rabbit collecting Easter eggs. The detail escapes me, but I still remember after 32 years that ‘Matt’ was a central character. I was the story. But product personalisation is being taken to […]
You might think that above is just another sensationalist website. It’s certainly sensationalist. But MediaMass is not just another website! First off, all the news reported on MediaMass is completely fake – indeed, it’s an exercise in proving that you shouldn’t believe everything you read. But more importantly for our purposes, none of it has been […]
