iabc Archives

“Future Fit Communication” – Slides

It’s been an enjoyable week here at Futurist.Matt. On Monday, I was invited to speak at IABC’s ‘Future Fit’ Communications event at the Department for Business, Innovation and Skills. Together we explored three growing trends transforming the world of Corporate Communication: The impact of Artificial Intelligence The growth of Visual communication Why ‘Soul’ matters more […]

FAO: Business Communicators – How ‘Stakeholder Capitalism’ will equalise Performance with Soul!

The concept of shareholder value – extracting wealth from enterprise for the benefit of shareholders – was borne of the industrial revolution. It was a time when natural resources were plentiful, industrial technology created value without costing people, and populations were scarce enough to be a valuable resource in factories. Entrepreneurs got rich, but they […]